Little Green Shoots: The Wine Hustler

When A.J. Fairbanks was studying marketing at Tulane University - where there was less wine consumed than some other, err, more flammable drinks - little did he know he'd end up in Napa Valley as the general manager for the Hyde de Villaine winery. In the late 1990s, his uncle Larry Hyde, owner of Hyde Vineyards, and his aunt's husband Aubert de Villaine - co-owner of the Domaine de La Romanée-Conti in Burgundy - joined forces to establish HdV, and it didn't take long for A.J. to come on board the family business. While not exactly the job of his dreams - that would be playing centerfield for the Dodgers - it came pretty close. But life's not all a bottle of wine. The recession has hit the wine industry, and AJ finds he has to put in overtime to compete with the innumerable other small wineries out there.

In the latest episode of "Little Green Shoots", A.J. gives us the scoop from inside the bottle. [vimeo][/vimeo]