We wanted to know what made smart people, people who should have known better, buy into the financial madness that turned a staid industry into an orgy. There are a lot of books and movies out there that beautifully describe the mechanics and motivations of the big players. But what about the traders themselves? Why did those guys believe what they were doing was right?
We turned to the cautionary tale of Randall Lane, former editor in chief of Trader Monthly (now, he's got a nifty new job), whose book The Zeroes is the basis for our new five-part series.
As producer Ivan Weiss found out, the good times were, well, pretty damn good.