To really understand why Wall Street went bonkers in the early 2000s, it helps to understand...men. A specific type, to be exact. The "alpha male" led to a new saying: "alpha is the currency." Alpha firms, alpha deals. You get the idea. In the third episode of our series, "The Zeroes," we delve into the mindset--and what happened to the people covering the industry at Trader Monthly as the magazine began to run out of money.