The Huffington Post published this article on giving to disaster relief.
...The guilt trade flourishes immediately after each disaster and right before the end of the fiscal year -- performing a good deed is great, getting money back for it is even better. Afterwards we forget all about it, like we do after throwing a dollar in a homeless person's cup, walking away with pride, having temporarily silenced our inner voice. No questions are asked if the donated money finally reaches what it is meant for and in what way...
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